Brands
Unlimited brands with status, markets, palette and completeness.
“Which brands are actually defined, and which are just a logo?”
Multi-brand operating systemRun ten brands
Run ten brands
like they'reone.
Brand OS is for people running more than one brand. It replaces the scattered folders, decks and spreadsheets with one working record per brand — strategy, identity, products, assets, campaigns, competitors and agencies in the same place.
Free to start · no credit card · a fully filled demo brand included
managebrandos.com/dashboard
Private workspace per accountUnlimited brands and productsRights and expiry trackingCampaign budget pacingArabic and English fields
Why it exists
The problem isn't effort. It's that nothing lives in one place.
Managing brands today
- Guidelines live in a PDF someone emailed last year.
- Packshots sit in three drives, two of them personal.
- Nobody can say which brand is actually finished.
- Usage rights expire quietly, mid-campaign.
With Brand OS
- One record per brand, with strategy and identity attached.
- One asset library with versions, approvals and rights.
- A completion score per brand, visible on the dashboard.
- Expiry and budget warnings before they become problems.
Brand architecture
From mother brand to the last SKU, on one canvas
Brand OS draws the hierarchy live: the master brand, every sub and endorsed brand beneath it, then categories and the products that sit in them. Move a brand and the whole tree — plus every asset, campaign and product attached to it — follows.
Master brandSub / endorsed / private labelCategoryProduct
Master brand
Nawan Group
Sub brand
Nawan Fresh
Dairy
Full-fat milkLabanGreek yoghurt
Juice
OrangeMango
Endorsed brand
Nawan Bake
Breads
SourdoughPita
Pastry
CroissantDate maamoul
Private label
Everyday by Nawan
Pantry
Rice 5kgOlive oil
Household
Detergent
This is a sketch of the model. In the app the same tree is live — click any node to open the brand, category or product behind it.
Vision first
Strategy isn't a slide. It's a field you can score.
Purpose, vision, mission, essence, positioning, promise, archetype, values and reasons to believe live on the brand record — beside the identity rules that make them visible. Every filled field lifts the brand's completion rate, so you always know which brands are truly defined and which are still a logo and a hope.
- Purpose & vision
- Why the brand exists and where it's going, in its own words.
- Positioning & promise
- The claim you defend and the promise you keep.
- Essence & archetype
- One line and one character the whole team can repeat.
- Values & RTBs
- What you stand for, and the proof that backs it up.
Completion rate
The score counts the tracked fields on a brand — strategy, identity, portfolio and assets — and turns them into one number per brand.
- 9292%
Nawan Fresh
Strategy and identity complete
- 6868%
Nawan Bake
Missing photography direction
- 3434%
Everyday by Nawan
No positioning or values yet
The dashboard surfaces anything under 60% in “Needs attention”, so unfinished brands stop hiding.
Onboarding
Four steps from empty account to a ready workspace
Click through the real flow. At the last step you either have your own first brand or a fully populated Brand OS Demo — strategy, identity, products, assets, a live campaign and competitor intel already filled in.
Welcome to Brand OS
A private workspace for every brand you run. Nothing is shared with other accounts.
Your workspace is private
Only you can see the brands, assets and campaigns you create here.
Unlimited brands
Rights tracking
Arabic + English
Inside the workspace
Not a wiki. A working record per brand.
Every screen below is the actual product, filled with the demo brand you can create in your first minute.
managebrandos.com/identity
01Identity
Every brand's rules, never guessed again
Palettes with hex values, typography including the Arabic counterpart, logo files, clear-space rules and the guideline PDF — all on the brand record, so the answer is one click away instead of one email away.
managebrandos.com/portfolio
02Portfolio
The whole shelf, in one table
Products, variants and SKUs with lifecycle stages, pricing and launch dates. Filter across every brand, export a CSV, hand it to anyone.
managebrandos.com/assets
03Assets
Files with rights, versions and an expiry date
Logos, packshots, key visuals, social cuts and documents — each with approval status, file size, language and usage rights. Anything expiring in 30 days is flagged at the top of the page.
managebrandos.com/campaigns
04Campaigns
Plan it, staff it, watch the spend
A calendar per portfolio, tactics per campaign, attached products and assets, and budget pacing that flags an overspend early.
Nine modules, one shared brand record
Each one exists to answer a question you're already being asked.
Architecture
A live tree from master brand to sub-brands, categories and products.
“Where does this product sit in the portfolio?”
Identity
Palettes, type, logo rules and the guideline file in one place.
“What's the exact pink, and can I put the logo on a photo?”
Portfolio
Products, variants and SKUs with lifecycle stages and pricing.
“What launches next quarter, and what's being phased out?”
Assets
Versions, approvals, usage rights and expiry warnings.
“Which assets expire this month?”
Campaigns
Calendar planning, tactics per campaign and budget pacing.
“Are we over budget before finance tells us?”
Competition
Competitor profiles, threat levels and a dated intel feed.
“What did our competitor launch, and when?”
Agencies
Partner roster with scope, retainers and contract dates.
“Who owns this brand's work, and until when?”
Insights
What needs attention today across the whole portfolio.
“If I open one screen this morning, what should it tell me?”
FAQ
Questions worth answering up front
- Who is Brand OS for?
- Anyone responsible for more than one brand — a group with sub-brands and private label, a holding company, or an agency-side team keeping several clients straight.
- Is my data private?
- Yes. Every account is its own workspace. Brands, products, assets and campaigns you create are visible only to you.
- How many brands can I manage?
- As many as you need. Brand OS was built multi-brand first — master brands, sub-brands, endorsed and private label all fit the same model.
- Do I need my whole team to start?
- No. Start alone, build the structure, and share later. Nothing about the workspace assumes a crowd.
- What files can I store?
- Logos, packshots, artwork, images, video and documents — with versions, approval status, usage rights and expiry dates on each.
- Can I see it filled in first?
- Yes. During onboarding you can create a fully populated demo brand, explore every module, then delete it in one click.
Set up your first brand in a few minutes.
Create an account and we'll walk you through it — or spin up a fully populated demo brand and click around first.
Get started free